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[23 May 2009 | No Comment | 1,731 views]

Reader Views asked:  Every author wants glowing book reviews with quotable sentences to use as testimonials. A good review makes readers flock to the bookstore to buy the book. But how do authors get their books reviewed? While the process is not difficult, the book review industry is changing. Today’s authors must designate a portion of their marketing budget for book reviews, and they must know how to use those book reviews to sell books. Why Are Book Reviews Important? More than 200,000 books are published each year. Less than 2% of those …